Do you know the 3 crucial elements to business success in any industry? I guarantee it’s not what you think. If you have all three, your chances of success triple. If you’re missing just one of these elements, your chance of failure is astronomical.
Business Success Element #1 – Visibility
You must be visible. If nobody knows you’re there, how are you going to have success?
Your business depends on continually getting the word out about what you do and why you do what you do, in essence your brand.
This is not as easy as you think it might be even with the internet. You need to figure out a way to become visible every single day. You need to keep your name in front of people, the right people consistently.
For example, you decide one strategy will be posting in Facebook groups. This can be effective as long as the group you post in is highly relevant to your business. You don’t want to post about your dog grooming business in a cat lovers group.
The best way to get your name out there is to create valuable information and share it everywhere, and I mean everywhere; i.e. social media, article sharing sites, videos on YouTube, forums, and even places like Quora.
Do you have to create this information? Not all of it, but you should create at least something every day. (If you need help with this, we are certified content marketing specialists, and we can assist you. Do not fear this step.)
Business Success Element #2 – Be Uncomfortable
You must get comfortable with being uncomfortable.
The only way to take your business to the next level is to do things that are outside your comfort zone. That is where success lives.
Think about it. If success could be found inside our zone, why isn’t everyone successful?
Sure, you’ll be scared at first. But think about this: every successful person started where you are, every one of them. Nobody is born with the ability to find their success and never have to get uncomfortable to do it.
Take a single step outside your comfort zone, get a little comfortable, and then take another step, get a little comfortable, and take another step. Continually stretch yourself and learn to live uncomfortably for little periods of time. The more you do something the more familiar it becomes, the easier it gets, and each action is the stepping stone to the next level.
Business Success Element #3 – Necessary Tools and Effective Training
You need to have the training and tools necessary to sustain and grow a business. Some must haves: a blog, social media accounts, an autoresponder, a way to keep track of your customers, and access to training that will continue to increase your skill level.
It goes without saying that you must have the necessary training to learn how to market offline or online using Facebook, Twitter, Instagram, YouTube, SlideShare, SEO, etc.
If you are in a network marketing company, chances are you do have access to some training. Unfortunately, most often this training is utilizing outdated methods or is highly inadequate and created by people who do not have the experience level in all areas of marketing online.
As you can see, each of these elements are wholly necessary to grow a successful business.
- If you are not visible, you will have no customers. No one will know you even exist.
- If you only do what is familiar never stepping outside of your comfort zone to learn a new skill or take a different action, you will continually take action that has proven to be inadequate.
- If you do not have the tools and training necessary, you are not utilizing automation and the ability to keep in close communication with your customers. You will not be growing your skillset and adapting as technology and trends change.
If you need help developing and growing your brand, becoming visible, accessing the necessary tools or training by top leaders in the industry, click the button below. Mark and I are always here to assist you in whatever area you require.